Blog | GDP

Bill Grosso

Marketing Measurement Has a Measurement Problem

In this essay, I want to convince you that, unless steps are taken, the future of MMM as a…

Data Science, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling, Predictions

Bill Grosso

Peter Drucker’s Feedback Analysis Just Got a Lot More Practical (Thanks to AI)

Peter Drucker once wrote “The only way to discover your strengths is through feedback analysis. Whenever you make a…

Mar 31 2026 . 3 min read

General Interest

Bill Grosso

Sometimes, Everyone Agrees

I recently published a blog post arguing that over the next 5 years many commercial MMM engine developers might…

Jan 27 2026 . 6 min read

Game Analytics, General Interest, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

9 Overlapping Predictions That, Collectively, Explain Why Open Source Will Mostly Replace Commercial MMM Implementations Sometime in the Next Five Years

A set of somewhat controversial predictions about the future of MMM’s. The core claim is that building the actual…

Jan 16 2026 . 15 min read

Best Practices, Data Science, Digital Advertising, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

If Your Incrementality Model Is “Better,” Ship the Test Suite

I’m excited about innovations in incrementality. I’m less excited about black-box measurement claims—especially when teams and budgets depend on…

Dec 21 2025 . 4 min read

Best Practices, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

Seven Things That Are Absolutely Going To Happen in 2026

We walk through seven big bets for the games industry in 2026—from revenue growing while headcount keeps shrinking, to…

Dec 05 2025 . 13 min read

Digital Entertainment, Game Data Pros, Game Revenue, General Interest, Monetization, Predictions

Bill Grosso

Evaluating Our Predictions for 2025

A panel of synthetic AI personas evaluates our predictions for 2025 (predictions made in December 2024). We did pretty…

Nov 27 2025 . 6 min read

Best Practices, General Interest, Predictions

Bill Grosso

Julian Runge

Igor Skokan

Integrating Experimentation into Marketing Measurement

Understanding advertising effectiveness is crucial for any marketing strategy because it directly impacts resource allocation, campaign optimization, and overall…

Nov 13 2025 . 13 min read

Experimentation, General Interest, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

The Walls Continue to Crumble

Apple will not be able to charge a 27% “tax” on web storefronts that are linked from the game…

May 01 2025 . 2 min read

Experimentation, General Interest, In App Purchases (IAP), Industry Trends, Mobile App Development, Monetization, Off-Platform Payment, Payments, Webstores

David Nixon

Reporting from the 2025 Game Revenue Optimization Mini-Summit

The combination of the incredible speakers and the amazing audience meant that the happy hour was more than just…

Mar 25 2025 . 3 min read

Best Practices, Data Science, Game Analytics, Game Data Pros, Game Developers Conference (GDC), Game Monetization, Game Revenue, Revenue Optimization

Bill Grosso

The Game Revenue Optimization Mini-Summit Rides Again

Want to learn more about revenue optimization in gaming? Join us for the Revenue Optimization in Games Mini-Summit and Happy…

Mar 01 2025 . < 1 minute read

Best Practices, Game Monetization, Game Revenue, General Interest, Industry Trends, Presentations

John Szeder

Julian Runge

Web Stores Industry Survey – 2025 Edition

Best practices for monetizing mobile games as part of a larger revenue optimization strategy are changing. A recent Appcharge…

Feb 11 2025 . < 1 minute read

Industry Trends, Monetization, Off-Platform Payment, Payments, Surveys, Webstores

Bill Grosso

2025 Games Industry Predictions Roundup

As we head into 2025, one thing is clear: the gaming industry has no shortage of would-be-Nostradamuses. Predictions are…

Jan 08 2025 . 2 min read

Best Practices, General Interest, Industry Trends, Predictions

Bill Grosso

Seven Things That Are Really Going To Happen in 2025

Game Data Pros shares industry-specific predictions for 2025, focused on revenue growth in mobile gaming, including increased use of…

Dec 27 2024 . 8 min read

Digital Entertainment, Game Data Pros, Game Revenue, General Interest, Monetization, Predictions

Bill Grosso

Community Perspectives on Our Article About Observational Causal Inference

A few weeks ago, GDP’s Bill Grosso and Julian Runge wrote an article about the potential pitfalls of observational…

Nov 22 2024 . 10 min read

Best Practices, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

A Brief History of Revenue Optimization: Data for Revenue Optimization

In this article, we’ll take a closer look at the data historically needed for successful revenue optimization efforts and…

Oct 28 2024 . 10 min read

Industry Trends, Revenue Optimization

Julian Runge

Bill Grosso

Combating Misinformation in Business Analytics: Experiment, Calibrate, Validate

This article originally appeared as a guest post on Eric Seufert’s Mobile Dev Memo, written by Dr. Julian Runge, an…

Oct 23 2024 . 8 min read

Best Practices, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

A Brief History of Revenue Optimization in Mobile Gaming: The Rise of Free-to-Play Games

The first major chapter in mobile game revenue optimization was the rise of free-to-play (F2P) games and how they…

Oct 10 2024 . 12 min read

Game Monetization, Revenue Optimization

Bill Grosso

A Brief History of Revenue Optimization: Airline Fares and Price/Time-to-Flight Curves

Price/time-to-flight curves map changes in ticket prices as the departure date nears. These curves demonstrate a simplified version of…

Sep 25 2024 . 7 min read

Revenue Optimization

John Szeder

Why I Love Remote Work, and You Should Too!

Game Data Pros is a remote-work company. That’s not just a description of where people work. It’s a foundational…

Sep 11 2024 . 10 min read

Best Practices, Game Data Pros, Industry Trends

Greg Doane

Privacy Laws Move Forward. Have You Kept Up?

The days of operating under the radar, without a clear view of the implications of regulatory compliance—even if your…

Aug 28 2024 . 13 min read

Best Practices, Compliance, Privacy

Julian Runge

Mark Rieke

Optimizing Across the Free-to-Play Marketing Mix with Bandit Algorithms

Multi-armed bandit (MAB) algorithms have emerged as a powerful tool enabling marketing strategies to adapt as players’ preferences and…

Aug 14 2024 . 9 min read

Case Studies, Monetization, Multi-Arm Bandits

Bill Grosso

The Origins of Revenue Optimization

Game Data Pros is a leading consultancy and analytics firm specializing in the digital entertainment and games industries. Comprised…

Jul 24 2024 . 12 min read

Industry Trends, Monetization

Bill Grosso

Why I’m Excited to be a Co-Author on an Academic Paper Again

(aka “My Epic Journey Back to Doing Science”) In a little over three weeks, I’m scheduled to present “Exploratory…

Jul 19 2024 . 4 min read

Academic Papers, Presentations

Bill Grosso

Yuying Mesaros

The State of Generative AI in the Video Gaming Industry

Here at GDP we often get asked about Generative AI. Questions like “Will the new generations of tools like…

Jul 02 2024 . 6 min read

AI, Game Development, Generative AI

David Nixon

Reporting from the Game Revenue Optimization Mini-Summit

The combination of the incredible speakers and the amazing audience meant that the happy hour was more than just…

Mar 26 2024 . 2 min read

Game Data Pros, Game Revenue, Revenue Optimization

Bill Grosso

Why I’m Excited by Our GDC Event

Want to learn more about revenue optimization in gaming? Join us for the Revenue Optimization in Games Mini-Summit and…

Mar 11 2024 . 2 min read

Game Monetization

Bill Grosso

Five Lessons I Learned from Scientific Revenue

During GDC 2024 in San Francisco, we hosted the Revenue Optimization in Games Mini-Summit. Industry leaders gave four fascinating…

Mar 07 2024 . 6 min read

Game Monetization, Game Revenue

Julian Runge

Is Mobile App Revenue Moving Off-Platform? Industry Survey Indicates Landslide Changes in Web Store Adoption

During GDC 2024 in San Francisco, we hosted the Revenue Optimization in Games Mini-Summit. Industry leaders gave four fascinating…

Mar 01 2024 . 5 min read

Data Science, Games, Mobile App Development, Payments

Julian Runge

Off-Platform Payments and Web Stores – Industry Survey

At Game Data Pros, a lot of our recent work on personalization has focused on what the Deconstructor of…

Jan 03 2024 . < 1 minute read

Industry Trends, Monetization, Off-Platform Payment, Surveys, Webstores, Xsolla

John Szeder

Build It or Buy It?

The beauty of creating your own tools is figuring out the significant pieces of information you need to make…

Sep 26 2023 . 5 min read

Best Practices, Software Engineering

Greg Doane

What is Compliance in Games?

So many factors go into delivering a hit game that compliance seems like the least of worries. One might…

Sep 07 2023 . 9 min read

Compliance, Privacy, Risk Management

Julian Runge

Dear Digital-First Advertisers, Are You Media or Marketing Mix Modeling?

As the adoption of MMM among digitally native businesses increases and matures, awareness of the differences between the two…

Aug 25 2023 . 9 min read

Data Science, Digital Advertising, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Julian Runge

Incrementality in Game Analytics: Beyond AB Tests, on to Bandits and Marketing Mix Models

(For a TL;DR scroll to the end of the article) Incrementality is a hot topic in marketing analytics, referring to…

Jul 26 2023 . 10 min read

Game Analytics, Marketing Analytics

Blog Directory

Bill Grosso

Bill Grosso

Bill Grosso

Bill Grosso

Bill Grosso

Bill Grosso

Bill Grosso

Bill Grosso

David Nixon

Bill Grosso

John Szeder

Bill Grosso

Bill Grosso

Bill Grosso

Bill Grosso

Julian Runge

Bill Grosso

Bill Grosso

John Szeder

Greg Doane

Julian Runge

Bill Grosso

Bill Grosso

Bill Grosso

David Nixon

Bill Grosso

Bill Grosso

Julian Runge

Julian Runge

John Szeder

Greg Doane

Julian Runge

Julian Runge

CATEGORIES

Share this:

Share this:

Employment Application