Game Analytics & Revenue Optimization Articles — Page 2

Web Stores Industry Survey – 2025 Edition

Best practices for monetizing mobile games as part of a larger revenue optimization strategy are changing. A recent Appcharge report indicated that 72% of the 100 top-grossing mobile games have a web store for off-platform purchases. Solutions for operating and managing web stores, and approaches to monetization vary widely. Because this is a fast-moving space, we periodically conduct surveys to checkpoint industry adoption. This survey digs into emerging best practices for operating web stores in the industry. When the survey is completed, we will publish the results and insights via our blog, our Substack, and at the Game Revenue

Feb 11 2025 . < 1 minute read

2025 Games Industry Predictions Roundup

As we head into 2025, one thing is clear: the gaming industry has no shortage of would-be-Nostradamuses. Predictions are flying by at high speed, sometimes as lists on LinkedIn and sometimes as full-fledged articles. I made my own predictions, Seven Things That Are Really Going To Happen in 2025, last week. This week, to help everyone get a sense of what’s coming, the team gathered a few of our favorite prediction articles into a single list. First and foremost, of course, are Dean Takehashi’s yearly predictions. Dean is the games journalist and helpfully includes an analysis of his previous

Jan 08 2025 . 2 min read

Seven Things That Are Really Going To Happen in 2025

Game Data Pros shares industry-specific predictions for 2025, focused on revenue growth in mobile gaming, including increased use of web storefronts, AR/VR traction, the rise of alternative app stores, and games selling physical goods. In short, the world is changing and revenue is increasing.

Dec 27 2024 . 8 min read

Community Perspectives on Our Article About Observational Causal Inference

A few weeks ago, GDP’s Bill Grosso and Julian Runge wrote an article about the potential pitfalls of observational causal inference modeling with a particular focus on Media Mix Modeling. It sparked a wide variety of comments on LinkedIn (and an article on Ad Exchanger), and we decided to collect the community response.

Nov 22 2024 . 10 min read

A Brief History of Revenue Optimization: Data for Revenue Optimization

In this article, we’ll take a closer look at the data historically needed for successful revenue optimization efforts and some of the challenges and advancements that have beset data-focused revenue optimization efforts. From the beginning, successful revenue optimization efforts depended on careful data analysis. And data analysis relies foremost on collecting useful data (comprehensive and correct data sets).

Oct 28 2024 . 10 min read

Combating Misinformation in Business Analytics: Experiment, Calibrate, Validate

This article originally appeared as a guest post on Eric Seufert’s Mobile Dev Memo, written by Dr. Julian Runge, an Assistant Professor in Integrated Marketing Communications at Northwestern University, and William Grosso, the CEO of Game Data Pros.

Oct 23 2024 . 8 min read

A Brief History of Revenue Optimization in Mobile Gaming: The Rise of Free-to-Play Games

The first major chapter in mobile game revenue optimization was the rise of free-to-play (F2P) games and how they reshaped the gaming landscape. We’ll examine how F2P models fundamentally shifted how publishers monetized games, relying less on upfront purchases and more on ad-based revenue.

Oct 10 2024 . 12 min read

A Brief History of Revenue Optimization: Airline Fares and Price/Time-to-Flight Curves

Price/time-to-flight curves map changes in ticket prices as the departure date nears. These curves demonstrate a simplified version of the algorithms that airlines use to dynamically price tickets to maximize revenue while filling as many seats as possible.

Sep 25 2024 . 7 min read

Why I Love Remote Work, and You Should Too!

Game Data Pros is a remote-work company. That’s not just a description of where people work. It’s a foundational aspect of how we work together. In this post, I’ll share some of my thoughts about the pros and cons of remote-first workplaces.

Sep 11 2024 . 10 min read

Privacy Laws Move Forward. Have You Kept Up?

The days of operating under the radar, without a clear view of the implications of regulatory compliance—even if your intentions are pure as the driven snow—are over. From the outset, teams must embed privacy considerations into the core architecture of their products. This encompasses everything from data minimization principles to robust encryption protocols.

Aug 28 2024 . 13 min read

Optimizing Across the Free-to-Play Marketing Mix with Bandit Algorithms

Multi-armed bandit (MAB) algorithms have emerged as a powerful tool enabling marketing strategies to adapt as players’ preferences and behaviors continuously evolve in order to monetize game content effectively.

Aug 14 2024 . 9 min read

The Origins of Revenue Optimization

Game Data Pros is a leading consultancy and analytics firm specializing in the digital entertainment and games industries. Comprised of a team of seasoned experts with decades of combined experience, Game Data Pros leverages deep industry knowledge and cutting-edge data analytics to build tools that help game developers and digital entertainment publishers optimize their revenue strategies. The team includes former executives and data scientists from top gaming companies, bringing a wealth of practical experience and innovative thinking to every project. Our expertise spans game design, user acquisition, monetization, and advanced data analytics. Adding to our credibility and expertise, the

Jul 24 2024 . 12 min read

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