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Bill Grosso Bill Grosso

Sometimes, Everyone Agrees

I recently published a blog post arguing that over the next 5 years many commercial MMM engine developers might…
  • Game Analytics, General Interest, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

Bill Grosso Bill Grosso

9 Overlapping Predictions That, Collectively, Explain Why Open Source Will Mostly Replace Commercial MMM Implementations Sometime in the Next Five Years

A set of somewhat controversial predictions about the future of MMM’s. The core claim is that building the actual…
Jan 16 2026 . 15 min read
  • Best Practices, Data Science, Digital Advertising, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

Bill Grosso Bill Grosso

If Your Incrementality Model Is “Better,” Ship the Test Suite

I’m excited about innovations in incrementality. I’m less excited about black-box measurement claims—especially when teams and budgets depend on…
Dec 21 2025 . 4 min read
  • Best Practices, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

Bill Grosso Bill Grosso

Seven Things That Are Absolutely Going To Happen in 2026

We walk through seven big bets for the games industry in 2026—from revenue growing while headcount keeps shrinking, to…
Dec 05 2025 . 13 min read
  • Digital Entertainment, Game Data Pros, Game Revenue, General Interest, Monetization, Predictions

Bill Grosso

Bill Grosso Bill Grosso

Evaluating Our Predictions for 2025

A panel of synthetic AI personas evaluates our predictions for 2025 (predictions made in December 2024). We did pretty…
Nov 27 2025 . 6 min read
  • Best Practices, General Interest, Predictions

Bill Grosso

Bill Grosso Bill Grosso Julian Runge Igor Skokan Igor Skokan

Integrating Experimentation into Marketing Measurement

Understanding advertising effectiveness is crucial for any marketing strategy because it directly impacts resource allocation, campaign optimization, and overall…
Nov 13 2025 . 13 min read
  • Experimentation, General Interest, Marketing Analytics, Marketing Mix Modeling, Media Mix Modeling

Bill Grosso

Bill Grosso Bill Grosso

The Walls Continue to Crumble

Apple will not be able to charge a 27% “tax” on web storefronts that are linked from the game…
May 01 2025 . 2 min read
  • Experimentation, General Interest, In App Purchases (IAP), Industry Trends, Mobile App Development, Monetization, Off-Platform Payment, Payments, Webstores

David Nixon

David Nixon David Nixon

Reporting from the 2025 Game Revenue Optimization Mini-Summit

The combination of the incredible speakers and the amazing audience meant that the happy hour was more than just…
Mar 25 2025 . 3 min read
  • Best Practices, Data Science, Game Analytics, Game Data Pros, Game Developers Conference (GDC), Game Monetization, Game Revenue, Revenue Optimization

Bill Grosso

Bill Grosso Bill Grosso

The Game Revenue Optimization Mini-Summit Rides Again

Want to learn more about revenue optimization in gaming? Join us for the Revenue Optimization in Games Mini-Summit and Happy…
Mar 01 2025 . < 1 minute read
  • Best Practices, Game Monetization, Game Revenue, General Interest, Industry Trends, Presentations

John Szeder

John Szeder Julian Runge

Web Stores Industry Survey – 2025 Edition

Best practices for monetizing mobile games as part of a larger revenue optimization strategy are changing. A recent Appcharge…
Feb 11 2025 . < 1 minute read
  • Industry Trends, Monetization, Off-Platform Payment, Payments, Surveys, Webstores

Bill Grosso

Bill Grosso Bill Grosso

2025 Games Industry Predictions Roundup 

As we head into 2025, one thing is clear: the gaming industry has no shortage of would-be-Nostradamuses. Predictions are…
Jan 08 2025 . 2 min read
  • Best Practices, General Interest, Industry Trends, Predictions

Bill Grosso

Bill Grosso Bill Grosso

Seven Things That Are Really Going To Happen in 2025

Game Data Pros shares industry-specific predictions for 2025, focused on revenue growth in mobile gaming, including increased use of…
Dec 27 2024 . 8 min read
  • Digital Entertainment, Game Data Pros, Game Revenue, General Interest, Monetization, Predictions

John Szeder

John Szeder

Why I Love Remote Work, and You Should Too! 

Game Data Pros is a remote-work company. That’s not just a description of where people work. It’s a foundational…
Sep 11 2024 . 10 min read
  • Best Practices, Game Data Pros, Industry Trends

Greg Doane

Greg Doane

Privacy Laws Move Forward. Have You Kept Up?

The days of operating under the radar, without a clear view of the implications of regulatory compliance—even if your…
Aug 28 2024 . 13 min read
  • Best Practices, Compliance, Privacy

Bill Grosso

Bill Grosso Bill Grosso

The Origins of Revenue Optimization

Game Data Pros is a leading consultancy and analytics firm specializing in the digital entertainment and games industries. Comprised…
Jul 24 2024 . 12 min read
  • Industry Trends, Monetization

Bill Grosso

Bill Grosso Bill Grosso

Why I’m Excited by Our GDC Event

Want to learn more about revenue optimization in gaming? Join us for the Revenue Optimization in Games Mini-Summit and…
Mar 11 2024 . 2 min read
  • Game Monetization

Bill Grosso

Bill Grosso Bill Grosso

Five Lessons I Learned from Scientific Revenue

During GDC 2024 in San Francisco, we hosted the Revenue Optimization in Games Mini-Summit. Industry leaders gave four fascinating…
Mar 07 2024 . 6 min read
  • Game Monetization, Game Revenue

Julian Runge

Julian Runge

Off-Platform Payments and Web Stores – Industry Survey

At Game Data Pros, a lot of our recent work on personalization has focused on what the Deconstructor of…
Jan 03 2024 . < 1 minute read
  • Industry Trends, Monetization, Off-Platform Payment, Surveys, Webstores, Xsolla

John Szeder

John Szeder

Build It or Buy It?

The beauty of creating your own tools is figuring out the significant pieces of information you need to make…
Sep 26 2023 . 5 min read
  • Best Practices, Software Engineering

Greg Doane

Greg Doane

What is Compliance in Games?

So many factors go into delivering a hit game that compliance seems like the least of worries. One might…
Sep 07 2023 . 9 min read
  • Compliance, Privacy, Risk Management

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