Best practices for monetizing mobile games as part of a larger revenue optimization strategy are changing. A recent Appcharge report indicated that 72% of the 100 top-grossing mobile games have a web store for off-platform purchases. Solutions for operating and managing web stores, and approaches to monetization vary widely.
Because this is a fast-moving space, we periodically conduct surveys to checkpoint industry adoption. This survey digs into emerging best practices for operating web stores in the industry. When the survey is completed, we will publish the results and insights via our blog, our Substack, and at the Game Revenue Optimization Mini-Summit at GDC this year. The more people participate in the survey, the better the insights for everyone.
Stick with us to the end of the survey for a special surprise !
John Szeder
Julian Runge
