Game Data Pros CEO William “Bill” Grosso and Dr. Julian Runge (Assistant Professor of Marketing, Northwestern University) joined Meta’s marketing science podcast You’re better off knowing to discuss how building a culture of true experimentation can maximize return on ad spend (ROAS).

The episode—hosted by Meta Marketing Science Manager Torsten Mueller‑Klockmann and featuring Igor Skokan, Marketing Science Director at Meta—was published on August 13, 2025.

The conversation focuses on the operating principles behind effective experimentation: fostering the right culture, setting clear prioritization and decision processes, and using valid testing approaches to drive always‑on improvement. These themes are especially relevant to digital entertainment companies, which ship frequent content updates and manage perpetual user acquisition and monetization cycles where disciplined testing measurably improves outcomes.

You can listen to the episode here, and see the entire series of podcasts here.