Game Data Pros CEO Bill Grosso will attend AdExchanger’s Programmatic I/O New York 2026, taking place September 28–29 at the New York Marriott Marquis.
This year’s conference arrives as programmatic advertising enters what AdExchanger calls its “Operational Era.” The agenda examines how AI-driven decision-making, new signal strategies, commerce data, CTV, and cross-channel orchestration are reshaping media planning and execution—with a welcome emphasis on measurement that connects advertising expenditure to real business outcomes.
That focus is especially relevant to GDP. As media ecosystems become more automated and fragmented, marketers need credible methods for distinguishing apparent performance from genuine incremental contribution. Media mix modeling, experimentation, and careful model validation will be increasingly important for determining which channels truly create value and how budgets should be allocated.
The agenda also features form GDP Principal Scientist (and current Northwestern University professor) Julian Runge, who will lead a workshop titled “Are Open-Source Packages and Agentic AI Solving Marketing Measurement?” The session will explore the convergence of open-source MMM and generative AI—and its potential to make advanced marketing measurement more accessible.
Bill will be available throughout the conference to meet with brands, agencies, publishers, and technology providers interested in marketing measurement, experimentation, and revenue optimization.
Contact Game Data Pros to arrange a conversation with Bill in New York.
