Game Data Pros CEO Bill Grosso recently joined the Mobile Finance Collective for a presentation on pricing in digital products and the operational realities of revenue optimization. The discussion focused on how pricing is changing in games and apps, including the growing role of machine learning, experimentation, and systems-driven decision-making in place of purely manual pricing processes.
The session was hosted by Martin Macmillan and was aimed at finance leaders thinking about how pricing capabilities are evolving across mobile and gaming businesses. Among the themes discussed were the widening performance gap between organizations that treat pricing as an ongoing optimization discipline and those that continue to rely on ad hoc human judgment.
