We’re thrilled to announce the launch of a new Game Data Pros Substack newsletter. At Game Data Pros, the industry leaders in game revenue optimization, we specialize in helping game developers and publishers optimize player engagement and monetization through data-driven techniques, enabling significant revenue growth and enhanced live operations.
One of the goals of our blog is to document how the field of revenue optimization has evolved in gaming. Over the past months, we’ve explored this evolution, starting with traditional industries like airlines, hotels, and car rentals. These pioneers leveraged strategies like yield management and dynamic pricing to transform their business models, adapting to supply and demand in real time.
More recently, we’ve shifted our focus to the digital age, examining how web advertising and mobile gaming have adopted and advanced these principles.
Here are some of the topics we’ve covered so far:
- The Origins of Revenue Optimization
- A Brief History of Revenue Optimization: Airline Fares and Price-Time-to-Flight Curves
- A Brief History of Revenue Optimization in Mobile Gaming: The Rise of Free-to-Play Games
- A Brief History of Revenue Optimization: Data for Revenue Optimization
From the complex algorithms driving real-time ad auctions to the monetization strategies behind hit free-to-play mobile games like MONOPOLY GO! and Royal Match, we’ve dissected the mechanics behind modern revenue engines. Future posts will continue analyzing the changing mechanics of player engagement and monetization through the more recent history of ad networks and attribution, AAA and console games, and more.
Our newsletter will highlight how we expand on these conversations, offering in-depth analysis, case studies, and actionable takeaways. Whether you’re a seasoned professional or just curious about how businesses innovate to stay profitable, the Game Data Pros Substack will keep you informed and inspired.
Subscribe now to gain helpful insights from the Game Data Pros team based on our expertise in game revenue optimization.
Photo by Pandhuya Niking on Unsplash
