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Today, in collaboration with our clients, we are building, deploying, and operating enterprise-quality systems. Our systems use player behavior, service ecosystem, portfolio ecosystem data, and bespoke tooling to drive targeted optimization of player engagement and monetization.
These services generate tens of millions of dollars in incremental revenue for our customers. They also give your team members more agency, strengthen the working relationships between individuals and teams, and increase the efficiency of your live ops systems.
Data systems
Data-driven
Compliance
Operational
Data-driven Data systems
If you want consistent outcomes from data-driven initiatives, comprehensive, accurate, accessible data is a prerequisite. Our team has experience building and improving high-volume systems for some of the largest consumer SaaS businesses in the world.
Your data architecture and pipeline needs to be efficient, performant, and accessible if you expect your teams to use it. Our data engineering teams will ensure your data pipeline performs and scales with your increasing needs
Data accuracy and utility starts with telemetry. An efficient, comprehensive design for sending data from your game services to your warehouse is the foundation for data services success. We benchmark your telemetry against industry standards, and help improve it so you can build on that foundation with confidence.
Some of the most common issues we have seen in decision making is that the underlying data is messy, or sometimes even broken. We can help address that! Automated data validation services help avoid the most common issues data errors to keep your data clean, correct, and useful.
The most impactful data use cases usually involve combining the information from disparate data sources into properly formatted, accessible sources that are fit for purpose. In any “big data” environment, an efficient ETL pipeline speeds experiment velocity and puts results more easily in reach.
All of these systems require ongoing maintenance, upgrade, and evolution to remain relevant as game services grow and change. Word class dev ops support ensures that this work is timely, and largely transparent.
Compliance and Security nightmares are in the news. Data ownership is a tricky legal quagmire, and an area of substantial liability. Let us help with the up front work, establish the downstream processes so your company’s future, and your customer’s data, stays safe.
Data-driven
We have experience improving business outcomes for every kind of customer imaginable. Whether you are just getting started with refining your business outcomes, or you have a mature data pipeline, we have provided benchmarks and significant improvements to our customer’s business outcomes. We will provide hands on support, coaching and validation for your existing teams.
Our Data Services team are true specialists in data science and data analysis. These big brains stay up to date on the latest techniques and technologies to generate meaningful insights which your teams can act on with confidence. Our data models underpinning tooling to enhance the velocity and impact of your live-ops teams.
Deciding what to show and what not to show to your audience is an important part of the player journey. Segmentation forms the basis of targeting and personalization initiatives that drive enormous business value. Managing these systems is complex but that is why we are here to help.
The most ubiquitous form of behavioral modeling in games is often referred to as “churn prediction”, which forms the basis for the most effective engagement and cross-promotion efforts. However, behavioral modeling is also useful for predicting session engagement patterns, content preferences, and even propensity to purchase.
Once data science has identified valid behavioral models and related segments the fun really begins. Our product managers are world-class practitioners of design and experimentation techniques to provably apply personalized experiences, bespoke for your audience, that drive meaningful uplift in business value.
While most people can construct an experiment or two to test out their hypothesis, it is a challenge to scale your experimentation to your whole organization and to foster a culture of experimentation. A well designed BI Pipeline is a must-have for anyone looking to transform their business in the highly competitive games market, and we have experience with managing experimentation-as-culture for helping your business thrive.
Product Management in high-velocity, data-driven live-ops environment is an important skillset for every game producer. Our Product Managers know this world well, and can help benchmark and augment your live operations experience to help both new and veteran “games-as-a-service” teams be more successful!
Compliance
Compliance and Cybersecurity nightmares are in the news. Data ownership is a tricky legal quagmire, and an area of substantial potential liability. Let us help lay the foundations of good practices and establish the downstream processes so your company’s future, and your customer’s data, stays secure.
GDP’s compliance and cybersecurity experts will evaluate your current systems against 29 evaluation criteria, and then report on your readiness relative to current industry and regulatory best practices.
GDP’s risk model takes into account the types and scope of risks that companies in the game industry are likely to face. Taking the information from our benchmarking report, we deliver a risk assessment that can be shared with your teams as a basis for both training and corrective actions.
Discounting direct human asset compromise, these are the three most likely attack vectors. Best practices, such as the ‘principal of least privilege’, can be put into place to reduce risk. Our consultants are familiar with specific potential issues across each of these vectors and can help you configure your environment for best possible protection.
Once the risks are quantified and understood, GDP experts are on hand to help execute changes, implement policy, and assist your teams in creating defense in-depth, compromise observability, crisis management, and incident response procedures. They’ll also be with you for the long-term to be sure you and your teams know how your systems need to adapt to the ever-changing threat environment.
Keeping data secure is the critical mission, but the regulatory environment also necessitates processes be in place to protect privacy and regulate the use and storage of data. Ignoring these requirements risks fines and penalties, regardless of whether or not an actual breach ever occurs. GDP’s compliance consultants will help you navigate GDPR, CPRA, CCPA, COPPA, AADC, and other national and international regulatory requirements to help your teams maintain global compliance.
Despite best efforts, incidents happen and your organization may need to quickly and confidently react to a breach or violation. Call us. Our crisis support staff will help your team respond in a way that mitigates both liability and long-term damage.
Operational
Tooling is a critical component to increasing your team’s productivity and success rate in live ops. Unlike other consulting firms, we are very comfortable with providing end-to-end tooling that will extend your teams agency, and special-purpose adaptors to greatly increase velocity.
If you want effective tools, the effort to build them needs to be treated as a primary product, not an afterthought. GDP product managers have a passion for tooling. They see your team as their customer, and will strive to deeply understand their objectives and challenges so we can provide tools you will wonder how you ever did without.
Designing tools for professionals is important. We think about the design of our tools so you do not have to. Utility, efficiency, performance, and measurable outcomes are of primary importance.
Game developers love to build games. Tools developers love to build tools. GDP’s tools development teams understand that what they do might not be glamorous, but it sure is useful, and that is this team’s primary driver.
You probably already have systems of your own that provide value to your business. That’s great! We are happy to integrate with, build on, and extend as we adapt our systems to suit your operations. Since our team is built on enterprise-class experience, you can trust us to collaborate with your teams to accomplish this without drama or mess.
Toolsets that don’t keep pace with evolving product and service needs, or that fail to add flexibility and power as audience demands grow, quickly become a drag rather than a boon. GDP is with you long-term to make sure your tools continue to meet your team’s needs over time.
We believe part of our job is make sure your teams have all the information they need to be successful, now and in the future. Every initiative is supported by professional, comprehensive, and up to date documentation. We create reference and hands-on training materials so that new team members can onboard easily, and add value quickly.
Data-driven
The opportunities and state-of-the-art surrounding what we do are evolving very quickly. To stay ahead of the competition innovation is important. Research and development support is intended, at least, to give insight into future opportunities, and also has the potential to identify an immediate competitive edge. Moderate investment can pay big dividends down the road.
Predicting future behavior is tricky, but not impossible. Sophisticated predictive algorithms look at multiple behavioral indicators over time to identify compound trends for accurate prediction of future behavior. This allows your teams to anticipate a player’s behavior, and act to amplify or prevent as appropriate.
Developing a deep understanding of why players play games, when they play games, what drives them to stay or go in a given session, and answering the all-important question of “Why do they buy?” takes quite a bit of dedicated effort. The answers to these questions, at least in part, likely lie in your player behavior and events data. We love to help find it.
Demographic segmentation is simple, and is better than no segmentation, but generally lacks individual specificity. It also becomes less useful as your audience diverges from your team’s cultural norms. Behavioral segmentation looks at what players are doing rather than who they are, so that you can gain visibility into their motivations and desires.
The best leaders understand that players will not spend 100% of their time in a single game forever. So no matter how successful one game is, each individual player will eventually move to something else. Wouldn’t it be great if the next game they play is one of yours as well? This kind of research sets the stage for big wins in long-term player value and audience loyalty as well as maximizing player value across your whole portfolio.
While we are seeing many companies rushing in to look at applying AI to their business, GDP professionals have been doing Machine Learning for nearly a decade. At GDP we use machine learning to create dynamic models that can adapt to changes in audience or needs. AI can plug into experimentation systems to drive multiple, simultaneous adaptive learning curves. AI and machine learning can both be substantial accelerators on experiment velocity and speed of learning.