“Pricing Starter Packs: When Conversion is King, We May Price Too Low” by Dr. Julian Runge

April 8, 2024

Dr. Runge, Principal Scientist at Game Data Pros, shared his research around common pricing mistakes for conversion-focused starter packs in free-to-play games on Deconstructor of Fun. Sneak peak – you may be leaving money on the table by underestimating the value of your in-game purchases for some of your early-game players.

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