“Pricing Starter Packs: When Conversion is King, We May Price Too Low” by Dr. Julian Runge

April 8, 2024
Starter-pack pricing research for free-to-play games

Dr. Runge, Principal Scientist at Game Data Pros, shared his research around common pricing mistakes for conversion-focused starter packs in free-to-play games on Deconstructor of Fun. Sneak peak – you may be leaving money on the table by underestimating the value of your in-game purchases for some of your early-game players.

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