Bill Grosso, founder of Game Data Pros, joins Eric Seufert on the Mobile Dev Memo podcast to talk about experimentation as part of a larger optimization effort in consumer products.

Over the course of their conversation, Bill and Eric discuss the basic concepts of experimentation, how experimentation should be integrated into the work of product teams, and essential tools and practices for implementing effective experiments, particularly when meeting the challenges of pricing and revenue optimization.

Listen to the podcast episode on the MDM website or your favorite podcast app (including Apple Podcasts and Spotify).