“Is Mobile App Revenue Moving Off-Platform? Industry Survey Indicates Landslide Changes in Web Store Adoption” by Dr. Julian Runge

March 1, 2024

In preparation for our GDC event, Julian Runge, Principal Scientist at Game Data Pros performed an industry survey to determine the perspective of industry experts related to “Off-Platform Monetization.” This term describes consumer-facing storefronts that transact in-game and/or out of game purchases, but are not owned by the first party platforms like Apple, Xbox, or Steam.

Review summarized and annotated survey results here.

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