Demonstrating the successful results that can be obtained from focused game monetization optimization efforts, The Experimentation Group recently released a case study demonstrating its success working with Shallot Games. The Experimentation Group helped Shallot Games boost Coffee Golf’s revenue per install (RPI) by 75%, increasing player engagement and spending.

“By combining gaming expertise with experimentation techniques, The Experimentation Group and Shallot Games successfully turned things around for Coffee Golf. The game has evolved from a solid performer to a title that can fuel the next phase of Shallot’s growth.”

Congratulations to The Experimentation Group for this success. We are fans. They do great work optimizing client revenue based on quantitative measures.

To learn more about the techniques used by The Experimentation Group to help Shallot Games, see the LinkedIn post from founder Tom Storr and the full Shallot Games case study on their website.